15 Proven Methods to Boost Conversions Through Your Sales Funnel
Sales are the heartbeat of every business and at every stage in your sales funnel, you would want to attain that.
Before we dive into the main content, check out what a sales funnel is.
Follow through as we walk you down different sales funnel stages and how you can boost your conversion rate through your sales funnel
Awareness Stage
At this stage, increasing conversion shouldn’t be ignored. Your goal is to keep them coming back.
People will not buy from you if they are unaware that you exist. If they don’t trust you, they won’t buy from you.
You must build your company as an industry leader by getting your name out there.
Some common tactics to use to attract new buyers in this stage are:
1. Blogging
You can blog about anything related to your product, service, or industry.
Be innovative with your content, but never stray so far from your product that you can’t get back to it.
Publish contents that will make your website found in search engines. This way, when potential clients are looking for answers, they can go to your site rather than one of your competitors.
2. PPC (Pay Per Click) Advertising
PPC (Pay-Per-Click) campaigns allow you to compensate websites for spreading your ad. You only pay when someone clicks on your ad or when it receives a certain amount of impressions.
PPC campaigns should be used to direct traffic to landing sites where you may convert prospects by collecting their email addresses.
Ithers include social networking – Consumers rely on social media for guidance, recommendations, and reviews.
Old School Public Relations – making use of old-fashioned ways to attract customers e.g live events, television commercials, etc.
Consideration Stage
Your goal here is also to increase conversions and get their email address
Engage someone after they’ve learned about your company. Encourage customers to make trivial commitments to your company before they’re ready to buy.
The ideal method to achieve this is to give a lead magnet in exchange for their email address that will help them solve their difficulties.
To engage them, employ these methods:
- The use of landing pages
A landing page on your website is a page with content that tackles a single problem. A single call to action should be included. Its sole objective is to obtain the contact information of your prospect or to close a sale.
Guess what?
You’ll see improved website conversion rates if you create a landing page to route your traffic to.
2. A call to action
Be sure what you want your readers to do after visiting your site.
Ask yourself these questions:
“What do I need this reader to DO?” ask yourself for each page of your site. Is it necessary for them to contact you to schedule an appointment? Do you want to watch a video? Or sign up for an event?
Decide what action you want your customer to take and include a clear call to action on the page many times.
Also, you can use a contact or comment form to boost conversion.
Contact or comment forms are simple, yet frequently neglected ways to grow your mailing list. Include a checkbox in your form or on the confirmation page that allows visitors to opt-in to receive your email newsletter.
The Preference Stage
Your aim here is to increase conversion by Pre-qualifying the potential customer.
Since you have gained the attention of your prospect, the next stage is important.
And what is the next thing to do?
The next phase is to provide them with information about your product or service. They’ve got questions, and it’s your responsibility to respond.
Your goal is to pre-qualify prospects by assisting them in determining whether or not your product is suitable for them, but you also want to determine if they are a good fit for you!
You can keep your prospects informed using:
Do you know you can achieve a lot with just a simple email?
With a simple email, you can start educating prospects about your company and establishing trust. Send subscribers an automatic email with answers to the ten most common inquiries regarding your service. If you haven’t done any email marketing yet, this is a good place to start.
2. Customer Relationship Management
Customer Relationship Management software allows you to keep track of interactions with current and potential customers. It’s a tool that can assist you to figure out where your prospects are in the sales funnel. Through cookie detection and retargeting, you may use your CRM to determine which email messages a prospect should get next.
The Purchase Stage
At this spot, the end goal is to make sales.
It’s time to ask for what you want. Before they’re ready to buy, the average customer needs to be offered the deal at least SEVEN times!
Give your customers a striking opportunity to buy, and encourage them to do so frequently.
You can close your sales using these strategies :
- Promotion of E-Commerce
If you’re offering a product, you must make it available for purchase regularly and straightforwardly. Don’t assume that just because someone visits your website, they’ll find their way to your checkout or figure out how to buy your product.
Make it easy for customers to find your product or service, and optimize your checkout page with live chat, free delivery, and other options.
2. Social Surveillance
Searching for terms associated with your business might aid in identifying people who are ready to buy.
Also, you can automate your emails using integration to offer products and services to your prospects who have arrived at the end of the drip campaign.
You can entice them by offering free delivery and discounts.
The Loyalty Stage
More sales, more profit.
It’s much easier to sell to an existing customer than to acquire a new one. You’ve spent a lot of time and money cultivating a loyal customer base, so don’t abandon them now!
By remembering those who have already purchased, you can offer :
- Referrals
Ask your clients if they know anyone else who would benefit from your product or service, and if they suggest a prospect who becomes a customer, give them a discount on their next purchase.
2. Reselling
Resell the same goods that buyers have already purchased. Many buyers can be made to repurchase previously appreciated products with a gentle nudge.
3. Reminders
Remind your customers of significant dates relating to your product to provide them with a helping hand.
4. Gratitude
Mostly ignored but powerful. A simple thank you can put a smile on the face of your customer
Thanking a customer on the anniversary of their purchase or their birthday can go a long way toward fostering loyalty. On that special occasion, a coupon or a freebie might go a long way!
Conclusion
Follow the strategies listed above to boost conversions in your sales funnels.
Take your time, understand every bit of the content, and launch out.
Each stage of the sales funnel is never to be neglected as each stage plays a vital role.
