Ways To Promote Your Ebook On Facebook
To sell your books, more readers are required. It can be difficult to get the word out about your ebook, but there are several ways to market yourself and your ebook on Facebook.
1. Set up a landing page to link to from your Facebook posts
When people see your promotional Facebook posts and click on them, you want them to go to a page on your website where they can buy your books or sign up for your newsletter. That page must be visually appealing, well-designed, and include a call to action (like links to buy the books or a signup button).
2. Ask readers to share posts with others
Many people are prepared to spread the word but never consider it. When you invite them to share, they are more inclined to do so, resulting in more people seeing your message. At the end of the post, say “Please share with your friends!” to accomplish this. You don’t want to do this with every post, of course.
3. Create an author page
If you’re just using your own Facebook profile, you’re limited in what you can do. To make it easier to market your books on Facebook, we recommend creating an official author page. You may schedule articles, use advertisements to increase likes, and quickly promote to those who have liked your page using a page.
4. Keep your Facebook posts short
A short post is more likely to be read and responded to by followers. A post that includes a short inquiry and a link to a larger blog article is an excellent strategy.
5. Share things that will encourage engagement
It may surprise you to learn that not all of your Facebook postings are seen by all of your followers. To determine how many posts are shown to how many users, Facebook uses an algorithm. Simply put, more involvement equals more reach. If more of your followers like and comment on your posts, Facebook will show them more frequently. When you publish something, even if it’s only a link to an interesting article, ask your followers a question. This implies that your posts will not all be “commercial.”
This is vital for reasons other than Facebook’s algorithm: people don’t appreciate being sold to constantly, and they may quit if they don’t believe your page offers anything other than promotion.
6. Make your posts interesting
Images are an excellent way to keep postings fresh. Facebook will automatically include a shared image if you link to a webpage with one. (Be sure to include beautiful photographs in all of your blog entries!) You can also share amusing pictures or memes. If you’re merely publishing text, make sure to pose a question or make a comment that encourages engagement to keep people’s attention.
7. Post about giveaways
Free books are extremely popular among readers. Giveaways for books that are downloaded straight from a landing page (rather than purchased from an online store such as Amazon) and can contain additional rewards such as a gift card. These giveaways might be a book you’re giving away as a subscriber magnet (where readers must join up for your newsletter to obtain a new book) or a collective giveaway with other writers. These types of posts typically receive a lot of shares and will help you gain more followers naturally, rather than paying for them. Make sure this article leads to an excellent landing page; Chromitesolutions provides this landing page for you when you use our subscriber services.
8. Post about sales on your books
Unlike a freebie, when a book is on sale, readers buy it directly from the store, even if it’s for $0.00. If your book is only available from one shop, such as Amazon, your Facebook post can include a link to that retailer. If it’s on sale at several stores, link to a landing page on your site that lists all of the stores where it’s offered.
9. Post your book trailers
Videos are a great way to grab people’s attention, and Facebook even offers an autoplay feature that automatically starts a video if it’s on the page. It takes time to make a book trailer, and it should be done effectively. Only attempt this if you have the time and ability to do so (or know someone who can do it for you).
10. Post about upcoming releases
Those who follow you on Facebook do so because they enjoy your works, so hearing about new releases will excite them—especially if the new release is on sale for a limited time. Make sure to provide a link to where they may purchase the book.
11. Promote your ebook using ads
Ads might be difficult to master, but when done correctly, they can have incredible results. The majority of an advertisement should be an eye-catching image, with only a tiny quantity of text. The most effective commercials promise something to viewers: giving a free book (perhaps in exchange for a newsletter registration) through an advertisement can be quite powerful. Make sure the ad directs to an engaging landing page on your website or the website where your book is hosted.
Make sure to alter the audience and the times an ad runs to target those who you know will enjoy your books.
12. Track and adjust your Facebook ads
As previously stated, getting ads correctly can be difficult, which is why it’s critical to review them frequently, track how they’re performing, and make changes to the audience, the times, or even the image itself. Please keep in mind that any comments, likes, or shares on your ad will be gone once you update it, so give it some time before dismissing it. You may just copy the ad and make the modifications to the new one while maintaining the old one as a backup. Ads may be turned on and off with ease.
13. Invite those who enjoyed your posts and adverts to like your author page as well.
Simply go to a post and click on the text that shows how many people liked the post to invite people to like your page. A window will emerge, listing all of the persons, with an invite button to the right of each name. To invite all of those people to like your page, click on each one. More likes equal more people seeing and sharing your posts. You may also promote directly to everyone who loves your page, thus the more the number of likes, the better.
14. Boost posts on your page
When you pay to boost a post, it will display higher on Facebook users’ news feeds, increasing the likelihood that they will see it and respond to it. Posts that promote your ebook or attract users to your website in some way should be promoted.
Conclusion
We hope that these Facebook ebook promotion ideas will help you sell more books and courses.
We are always here to assist you at any stage in case you get stocked applying these ideas.
Guess what we also have for you?
A life-changing material that will change your revenue level.