10 Easy To Navigate Free Email Marketing Tools

Marketing channels and trends change with time. While certain sensations come and go quickly, email is one of the few channels that has remained relatively constant. Email remains the most prominent content marketing channel for both B2C and B2B marketers.

 

It can even help you improve the efficacy of your other marketing platforms, such as social media. Despite this, email marketers continue to confront numerous hurdles in their efforts. 

 

One of the most significant barriers is the time it takes to write a professional-looking email from scrape. Marketers may waste a lot of time generating and sending out emails that don’t look extraordinary if they don’t have the right tools. This lowers productivity and reduces your email marketing ROI.

 

Many businesses have come to accept this impasse because they are reluctant to invest in a solution to simplify the process. Email marketing tools, on the other hand, do not have to be luxurious. There are several free email marketing solutions available that can help you, easily navigate and help save time, energy and money.

 

Let’s get things underway.

1. MailChimp

 MailChimp can be said to be a leader in email marketing tools. Their basic email marketing services, such as email generation and scheduling, are contained in their free plan. The smart guidance function gives you valuable audience insights to optimize your marketing efforts, making this a fantastic email marketing tool.

 

The Content Manager, where you can save your images and files for quick access, makes composing emails on the platform a snap. Mailchimp permits you to automate emails at key points in the buyer journey, such as welcome emails, order verifications, and rescinded cart reminders, among other many things.

2. Hubspot Email Marketing

HubSpot, best known for its marketing automation platform, has released a free email marketing tool that can handle many of a small business’ transactional email requirements.

 

HubSpot Email Marketing’s free version can send kickback emails from lead offers, thank you emails after purchases, or just promote current initiatives. The simplicity of HubSpot’s free email tool is one of its dominant components. Hubspot Email Marketing has a drag-and-drop visual editor as well as pre-made templates to get you up and going quickly.

 

The seamless connectivity with other HubSpot technologies is, of course, what sets HubSpot Email Marketing apart.

3. Omnisend

Omnisend is a potent e-commerce marketing platform that incorporates all of your communication networks into one convenient setting. Its free plan just includes email, but it’s more than adequate to support small and medium enterprises’ email marketing operations. 

 

It allows you to use behavioural triggers to automate email distribution and simply time your emails for your consumers’ convenience.

 

You can use its detailed audience information to send more relevant email marketing campaigns.

 

To boost the performance of your email, you can include scratch cards, discount coupon codes, and bonus boxes.

4. Benchmark Email

Benchmark Email is an excellent alternative for an email marketing platform that allows you to create responsive emails that look beautiful on any screen. You can also modify the image directly on the platform if you need to add graphics to your email.

 

Also, you can use the email editor to add effects, labels, and text to your message to make it more constructive.

 

You can select from a large number of pre-designed designs categorized by industry, type, and occasion.

 

The dual view function allows you to see your email design while modifying it, making the entire email authoring process easier.

5. Moosend 

Moosend is an incredible email marketing solution that saves you time by automating tedious operations. You can build behavioural email campaigns based on the information and/or action of your subscribers. You can use its smart segmentation capacity to send highly targeted emails to each recipient, raising open and click-through rates while also increasing ROI.

 

This application generates a thorough campaign performance report, allowing you to identify ways to enhance your efforts and accomplish even greater results.

 

Guess what?

 

Moonsend is also one of the few free email marketing services that don’t incorporate a logo in your messages.

6. EmailOctopus 

EmailOctopus is a simple email marketing solution that runs on Amazon SES. While the free plan doesn’t have as many capabilities as some of the other free email marketing tools on the list, it allows you to send out a lot more emails per month than the majority of them.

 

Guess what?

 

With EmailOctopus, you can send emails from as many different email addresses as you want. As a result, it’s suitable for a small agency or entrepreneur who represents other businesses.

7. Sender

The Sender is one of the outstanding free email marketing solutions available, including deliverability features. It allows you to make elegant newsletters without having to know HTML. Simply pick a template and add items like photographs, videos, and text to make it your own.

 

 To make an even bigger effect, you can customize your newsletters for each recipient.

 

Sender even assists you in creating accurate buyer profiles based on subscriber activities, allowing you to improve your current email strategy and create attractive offers.

8. MailerLite

MailerLite stands out among free email tools on the market because of its sophisticated features like the landing page builder and pop-up customizer. To generate impressive emails, MailLite includes a powerful text editor and a built-in photo editor in addition to the essentials like a drag-and-drop email builder.

 

With MailerLite:

 

• You can create responsive landing pages to go along with the emails you send, bolstering your conversion chances.

 

•  In addition to that, MailerLite offers you an accurate campaign report that includes essential statistics such as click rate, unsubscribe rate, open rate, etc.
• 9.SendPulse 

SendPulse publicizes itself as a multi-channel marketing platform, yet email marketing is its most prominent feature. 

It includes a large number of professionally built email templates that you can quickly alter with a drag-and-drop editor. 

 

You can then organize these personalized emails to be sent out at the appropriate time based on user behaviour, event triggers, and other factors. 

 

The cool thing is : 

 

The subscriber rating function in SendPulse is a great tool to figure out who your most valuable subscribers are. 

 

Also, it allows you to examine each subscriber’s open and click rates, as well as their read and unread rates making it a great deal. 

 

Here’s the point: 

You can stay in touch with your customers — wherever they are using SendPulse.

 

10. Mailjet

 

Mailjet includes easy and collaborative tools to help you in creating profitable email marketing campaigns. Drive your results with meaningful emails using Mailjet. 

 

Not just that. 

 

You can create responsive emails using any of the pre-designed templates to amaze any recipient, regardless of which device they’re using. 

 

If you operate in a group, you’ll appreciate the platform’s real-time collaboration function, which allows you to collaborate in real-time.

 

And the best part? 

 

You can also use dynamic content in this email marketing tool to develop tailored and relevant emails for each recipient. This enhances the cogency of your email marketing initiatives. You can also connect the platform to your CRM and manage your entire mailing list from a single dashboard.

Conclusion

Even if you don’t switch to a subscription plan, most of these free email marketing tools come with a lot of useful features. 

 

Small businesses and marketers can take advantage of these opportunities since they are easy to navigate while saving time and money. Even if you need to upgrade to meet your business’s needs, you’ll find that many of the paid options are economical and adaptable.