7 Free Tools to Analyze Any Website’s Traffic

Are you curious to know how many people visit a particular website?
Knowing how to check any website’s traffic might assist your company to learn from competitors and improve its marketing approach.
Analyzing a competitor’s website traffic helps you to know :
- Their total number of visitors and the evolution of their traffic over time
- The search terms that are bringing in the most traffic
- Their most popular pages
- The avenues through which their guests arrive, etc.
Website traffic checkers are the necessary tools that you need to examine the traffic of any website on the internet.
These traffic monitors collect data from a variety of sources.
Because a lot of data is employed to provide an accurate picture of a website’s performance, smaller sites may not emerge when you search for them in a traffic checker.
Site checker tools, on the other hand, can be an invaluable asset for planning and growing your business for websites with a consistent quantity of visitors.
Bounce with us as we explore the free tools to analyze any website’s traffic
1. Sitechecker
Sitechecker is an SEO solution that comprises a number of tools aimed at helping businesses improve their search rankings.
The Site Monitoring, Rank Tracker, and Backlink Tracker tools, which are all included in the platform’s subscription price plans, are the platform’s most significant features.
It does, however, offer several free tools, including a Traffic Checker that can be used to assess the traffic of any domain you supply.
Simply go to Traffic Checker and type in the name of the website you wish to analyze.
After the results have loaded, you will have access to a wealth of information that will help you analyze the site’s success and better comprehend its strategy.
The following are some examples of useful traffic reports:
Engagement: Overall visitors per month, average visit time, average page visits, and bounce rate are all important indicators for analyzing site success.
Traffic overview: A graph depicting the overall volume of traffic during the previous six months.
Traffic by country: A breakdown of how much traffic comes from each country.
Sources of traffic: See how much traffic each channel generates and what proportion of total traffic it accounts for.
Top search terms: The top five paid and organic keywords that drive traffic to the site
2. SEMRush
SEMRush is a full-featured marketing platform for online enterprises.
From backlink research and content preparation to SEO audits and ranking tracking, the platform provides an extensive collection of capabilities.
One such tool is their Traffic Analytics solution, which can be used to analyze the traffic of competitors’ websites.
SEMRush is available in both paid and free editions. You can examine up to 10 traffic overview reports each day using the free edition of SEMRush’s Traffic Analytics.
The overview tab will provide you with key metrics for the website you’re looking at, such as:
- Total number of visits
- Unique visitors
- The average visit duration (pages per visit)
- Rate of re-entry
SEMRush comes with a feature called Bulk Traffic Analysis.
Bulk Traffic Analysis is a function that allows you to check the traffic for several websites at once. You can add up to 200 websites to a single report, which you can then export as an a.csv file.
3. Similar Web
SimilarWeb is a free website traffic analyzer application that provides up to three months of traffic statistics. You get a detailed overview of a website’s audience and traffic strategy, in addition to simple indicators like the number of visits. You don’t even have to bring about an account to use this. However, if you want a more detailed report, we recommend creating a free account.
You can acquire a traffic summary of a site using its free tool, which includes visits (on both desktop and mobile), interaction, and top traffic sources. You can also see which sites send the most traffic to your site, as well as a split of your audience and the other websites they frequent. Finally, you’ll learn about the social media, advertising, and keywords that are generating visitors to your website.
SimilarWeb, unlike the other tools on this list, focuses solely on website traffic. Instead, consider something like SEMRush if you’re seeking a more comprehensive analytics solution. However, if all you want to do is check a site’s traffic, you won’t find anything more comprehensive than SimilarWeb.
4. Alexa
Alexa is a search engine optimization (SEO) and competitive analysis tool that helps organizations better understand their target audience and develop marketing tactics.
Anyone can use Alexa’s site checker for free without having to sign up. You can learn a lot about the performance of any website using this application.
Here are a few of the reports you can look at:
- Competitive Analysis
- Keyword Opportunities
- Audience insights
- Traffic statistics
The free tool includes the same reports as the commercial tool. However, some of the data is restricted.
5. SERanking
SERanking is an all-in-one SEO tool that lets users analyse keywords, track ranks, and analyze website traffic from all over the world.
When you search for a website, you’ll see a summary of the site’s monthly organic and sponsored traffic, as well as the overall number of keywords it ranks for.
SERanking also provides a list of all the website’s ranking keywords, research of its main organic and paid competitors and a list of the website’s top-performing pages.
The volume of data you can view in the free version is restricted, just like the other solutions on this list.
6. SerpStat
Serpstat is a collection of SEO tools that evolved from a simple keyword research tool to now provide users with a more comprehensive set of features for analyzing their website’s performance.
Backlink analysis, rank tracking, site auditing, and traffic checking for other websites are all part of this process.
The platform has premium and free versions.
The results page will provide a wealth of information, including:
- Visibility
- Keywords
- Keywords Trend
- Traffic Trend
- Top pages
7. UberSuggest
Ubersuggest is an SEO tool that allows users to conduct keyword research, organize content marketing campaigns, and monitor competition website traffic.
Both a free and a premium version of the platform are available.
Ubersuggest’s free edition allows you to search for three websites every day.
Conclusion
Some of these applications have paid versions as well, and the free version will limit the amount of information you can see. Most provide a free trial period which you can try out the service before committing to a premium plan.
While it’s crucial to look at your competitors’ traffic, you should also look at your own. You can monitor your website’s traffic and understand user behaviour with free tools like Google Analytics and Google Search Console.
Overall, analyzing the traffic of other websites is a crucial component of developing an efficient company strategy.
Examine the tools we’ve described in this post to discover how they can help you.