Paid media advertising is that part of marketing and advertising that requires the purchase of ad space to promote a brand to larger audiences. Brands pay for content promotion to spread their message to audiences, at scale. Paid media advertising is part of a brand’s strategy to increase traffic, sales, and conversions
Social media management is the process of analyzing social media audiences and developing a strategy that’s tailored to them, creating and distributing content for social media profiles, monitoring online conversations, collaborating with influencers, providing community service, and monitoring, measuring, and reporting on social media performance and ROI. Continue reading for more details.
Digital marketing is the component of marketing that utilizes the internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. Continue reading for details on free digital marketing courses and FAQs. Its development during the 1990s and 2000s changed the
Everyday your prospective customers are faced with thousand of tonnes marketing contents from over 85million business profiles on Facebook and Instagram combined, each aiming to leverage the power of these social platforms to achieve one business goal or the other. Now that’s huge competition for your brand whether big or small. Now
Now that you are on Instagram you have probably come to the realization that getting noticed on IG is not as easy as it seem especially with the ever changing algorithm that’s constantly declining the rate of reach of organic posts. The frustration that you feel every time you view your organic
